Abercrombie & Kent

The world’s leading luxury safari and adventure travel brand added a portfolio of beautiful homes and villas as a shared ownership club. Now their guests could do more than just visit their favorite A&K travel destinations, they could own them.

Own the extraordinary.

The tagline summed it up nicely. Owning the extraordinary is exactly what they were offering. Members became part of the A&K legend. The brand identity for the newly named Residence Club used spacious black with a touch of silver to accentuate the exclusivity. We launched an integrated campaign designed for and targeted to their potential buyer which included print advertising, digital, collateral, brochures, and video content.

Branding
Creative Strategy
Identity
Art Direction
Design
Integrated Campaign
Website

Concierge App

We designed a concierge app to be available at all the residence locations. It provided guests with quick access to information about the destination and concierge service.