Saint Lucia Tourism

All of the other islands in the Caribbean were bragging about the same thing, their white sand and all-inclusive resorts. Saint Lucia has beaches and much more. It offers a luxurious and diverse island experience punctuated by the Pitons, two mountains rising from the sea. Being on the island makes you see, feel, taste, and hear this beautiful paradise–and life–more intensely.

Lift your senses.

We created the brand concept Lift Your Senses. The idea was introduced at first by accentuating the five senses, but as we moved into digital and social media, we used the concept as a way to highlight specific experiences you can have on the island. From a local fish fry to a deep water scuba dive to tastings at a chocolate plantation, each unique adventure will inspire one or all of the senses.

Branding
Creative Strategy
Art Direction
Design
Integrated Campaign
Website

Brochures

We even tried to inspired our travel agents with a fun sales tool. Instead of handing out a boring folder, we created a giant embossed banana leaf – a unique design inspired by the lush vegetation of the island – which folded up to hold custom booklets about different parts of the island.